Academy Award-Winning Film CODA Offers Opportunities to Apple Content Boost

CODA won the best picture award on Sunday, March 27, at the 94th Academy Awards. Apple analyst Dan Ives said the recent free alerts could benefit the tech giant. The Academy Awards have become a remarkable event for Tim Cook and Apple.

Moreover, CODA is a refreshed version of the 2014 French movie ‘La Famille Belier’. The story revolves around a child of deaf parents (Ruby Rossi). The child tries to start her singing emotions and spirit to support her family.

Ives said Apple could classify more talent if the tech giant was to win desired best picture award with CODA. The company could drive the content efforts of Cupertino with a massive boost in paid subscribers.

CODA Won the Best Picture Award

The film has won the Academy Award for best picture. Sian Heder produced the remarkable movie which was released on August 13, 2021, in the United States. CODA’s story revolves around 17-year-old Emilia Jones (Ruby Rossi). She was the only hearing person of a deaf family living in Gloucester, Massachusetts.

Rossi discovered a sentiment for singing after becoming a senior in high school. She and her deaf family grasp over their supposed futures. Her amazing talent allowed her to join an esteemed college far from home. The film features 3 key members including Troy Kostur, Daniel Durant, and Academy Award winner Marle Matlin.

However, Sian Heder earlier said the movie isn’t based on any specific storylines or real people. The film shows the completely fictional family of Rossi. Each member represents the real-life community. Moreover, the Deaf community and the fishing lifestyle are also real in Gloucester.

Apple as a Premium Content Contender

Apple has already maintained itself through the awards season as a premium content competitor. The tech giant could enable typical Hollywood supporters and other streaming contenders like Netflix Inc.

Apple TV+ has around 25 million domestic and more than 50 million global subscribers compared to its competitors. However, the Oscar nomination would boost the number and provide more confidence to the company to enhance content efforts.

It is noteworthy that Apple is spending around $7 billion per year on actual content. The company also has more than $200 billion on its balance sheet. Experts believe the iPhone manufacturer is moving forward toward original content. The tech giant is also bidding on imminent sports packages.

Apple TV+ has Powerful Components

An analyst said Apple TV+ has a small but more powerful component in the entire services ecosystem. The total annual revenue for Apple TV+ in FY22 was calculated at $80 billion. It has become a major money-earning platform for the company with a more elegant performance.

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