Determining ROI on Paid Social Media Campaigns

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ROI on social media has always been a hot discussion for the large number of entrepreneurs and marketers. Many people believe that, there is no way to measure the ROI from the social media, because it is only about the tool, not about the team behind it.

Being a marketer, everyone should think like a marketer, it is always crucial to measure the returns, provided, we have invested our time and money, this is what we will be able then to perform the efforts to prove our presence in. And if a marketer does not manages to measure the ROI, then he is really going to lose all, and its example is that a man spends $600,000 on the Facebook ads with zero return, and what about your thinking to spend $600,000 with absolutely nothing back, and this would a painful experience to all of you.

Most of us believe that Measuring the ROI is so important, this thing tells us that how is your business generating the money for you. According to the figures and statistics, only 26% marketers are using the social media ROI, and from these figures, it is obvious that people are still wasting their money on strategies and campaigns that do not work. Using ROI will tell us that how much benefit we get from spending the money on the ads, and this will tell us about how much we should spend further on ads, so that we may get further benefit from the campaigning. For the traditional companies, ROI is measured from the following important ways, especially, if you are spending money.

After or Before Sales-ROI is an important:

This is a powerful technique and it works efficiently to measure the ROI. In this technique, what we need to do is first calculation of sales of different products at the end of the month like:

Product A    223

Product B    224

Product C    350

Product D    400

After knowing this, you will perform the analysis, and with this you will start, the campaign on the social media, and then you will check either there is an increase in the sales from the previous figures. This is the reliable way to measure the ROI.

ROI is helpful to be measured through Coupons:

Coupons play an important role in determining the ROI of the company. You can say it as a trick to reveal only one exclusive coupon codes on your Facebook Page, or you can also choose to have the Twitter account, and so on.

Phones Calls also play an important role in determining the ROI:

There are many people who think E-commerce most important than the local business.Nevertheless, in my view, measuring the ROI for the local business is more important and easier.There are many technologies, which help you to integrate the online marketing with the offline business, and through the tracking of the phone services, Tollfreeforwarding helps you to call directly through a specific toll free number. Therefore, Phone leads work as a best medium to help the people in determining the right way of determining the ROI.