A large number of changes have been seen in the search engine optimization industry for the last couple of years. By the latest update of Penguin 2.0 in Google’s algorithm, millions of low quality websites have been penalized and kicked off from ranking. Google is tightening its strategies towards websites that are using irrelevant and low quality back links for promotion.
Now should not waste your time in any kind of black hat techniques to promote your business. If you are smart, Google is smarter than you. I have mentioned some of the important points that you should follow to promote your business online.
The first thing you should keep in mind while creating your content is keyword diversity. Different people define it differently. As for as my opinion is concerned, keyword diversity is all those keywords and phrases, you are using at the time of creating and optimizing your content. Don’t use exact keywords to optimize your content. Instead, use relevant keywords to define the things.
Don’t use synonyms of the keywords in creating content as Google now considers the synonyms as the same keyword. Try to use phrases instead of exact keywords in the content, because it looks more natural. Keep in mind that doesn’t diversify the thing too much, as it will confuse the crawler. So keep relevancy in the keywords like, sports and apparels and athlete and clothing.
