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A specific photograph circulated online in the month of March 2016, showing an image of a crying wolf on the skin of a horse and most of the social media users assumed it as an original photograph. This photograph was shared by a large number of social media users and considered the observation of social media users. In this way, the users are able to see any specific image in various patterns. Most of the observers said that it looks like a grilled cheese sandwich. A large number of observers said that the psychological phenomenon is indicating that involved many people to hear or see an overweight or multiple pages or presenting significantly is normally called “pareidoliac”.

It is important that coat of the horse was also assumed as an example of pareidolia, but the photograph itself was not identifying that it is originally exists. This image was just altered or modified for a Photoshop contest for a website “Design Crowd” and named “Pareidolia5”. This website was formerly known as “Worth1000.com”, and this website made a number of contests to generate pareidoliac photographs. The user who generated the photograph of a horse showing a crying wolf was place at the first place.