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A website “Breitbart” published an article on 15^th December 2016 and criticized Walmart for selling clothing that is motivating the movement of “Black Lives Matter”. The website indicated that Walmart is selling clothing and other written items supporting the Black Lives Matter movement and considered as a hate or activist efforts. The retailer had banned its sales items having Confederate flag and bumper sticker and considered it as offensive. Some clothing items of Black Lives Matter have written “Bulletproof” words on those items. The displayed product (Black Lives Matter shirts) in the published post was offered for sale in the month of December 2016 on their website “walmart.com”.

It is important that these specific items were being sold through marketplace of Walmart. This place has been considered an online open venue to 3^rd party sellers. So, the alleged shirts were being sold by the “Old Glory” clothing company. The alleged items were sold with the written phrase at the right side of these items, “sold & shipped by Old Glory”. The portfolio of Old Glory is enormously contradictory selling products, such as Grateful Dead T-shirts, My Little Pony hoodies and Ugly Christmas Sweaters. The company is also selling some other products like Black Lives Matter, Black Lives Also Matter and All Lives Matter products. All these products are being sold by 3^rd parties on marketplace of Walmart, it also generated controversy in the past.